Ways HR Managers Impacts Company Culture
HR impacts company culture and plays a key role in helping to ensure an organization's culture stays relevant. Corporate culture is not a fixed state — it evolves with changing demographics, workplace norms, industry forces and other factors
Corporate culture influences everything from productivity and morale to engagement and brand reputation. For HR leaders, it's important to recognize how culture impacts the bottom line and what steps businesses can take to periodically evaluate how their cultures are performing.
Organizational culture is reflected across multiple levels of the business. It can be seen in the work styles that define your team's day-to-day approach to projects, and in how your management interacts with its staff. An enterprise culture can be hyper-focused, conservative, collaborative, and team-driven or encompass a host of other characteristics.
Let's look at ways to determine if your organization's culture is evolving:
Different generations have unique desires and expectations regarding an organization's culture. Currently, you'll find four generations working side-by-side in many businesses. Millennials are taking a more prominent role as baby boomers reach retirement. As a result, HR leaders need to evaluate how each generation's expectations and needs shape a changing organizational culture — and whether current values resonate. HR leaders should determine whether their current workplace culture is strong, or whether new programs should be incorporated — such as increased mentorship.
Technology also has an impact on an organization's culture. As companies become more global, teams have to work across different cultures, geographies and time zones. Collaborative tools are playing a larger role in the conversation. If you're lagging behind in using technology to help support your culture, now may be the time to determine how technology can help you better align.
When employees are engaged, they're likely more connected to your mission and more productive. If strategic assessments reveal low engagement, it's time to look at what areas of your culture can be changed to more effectively engage your team — from clarifying your purpose to improving your management style.
To conclude, HR impacts company culture in a number of ways. Establish a process where you regularly evaluate your organization's culture, and then work to determine what steps you can take to maximize your culture's impact on the bottom line.
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